FerroTV Shows
Steve Cohen, before becoming the Senior VP at SiriusXM Radio, he always thought he would pursue his passion for music. That passion led him to seize an opportunity in radio, starting as a DJ and board operator at his college radio station. His willingness to embrace new opportunities defined his career, including an internship at NBC Radio in New York during college. He played a pivotal role in the launch of NYC’s WFAN, a pioneering all-sports radio station, and also freelanced as an A2 at Madison Square Garden.
Despite achieving legendary status in the radio industry, Steve Cohen maintains his down-to-earth identity as “just a guy from a New York neighborhood.” His remarkable career path showcases his adaptability and dedication.
Key Takeaways:
- Steve Cohen built his career by starting in entry-level roles (board operator/tape editor at WFAN in 1987) and steadily moving into major leadership positions, including executive producing the Jets and Giants radio networks.
- He helped pioneer fantasy sports media by founding Pro Football News and Injury Report, highlighting how spotting emerging niches can create big opportunities.
- At Sirius (starting in 2004 as Senior VP), he was instrumental in developing major sports audio channels like NFL Radio, NBA Radio, and Fantasy Sports Radio—showing the impact of strategic channel/content building.
- He stresses that high-quality production matters: strong radio isn’t just about hosts—it’s about the behind-the-scenes execution and attention to detail.
- Collaboration and trust within a show/team are essential; a successful program depends on people working cohesively and relying on each other’s strengths.
- Networking and relationship-building are presented as crucial for long-term career growth in the radio industry.
- He contrasts live radio with podcasting: podcasts allow flexibility and editing, while live radio demands quick thinking and adaptability—and offers a unique sense of energy and spontaneity.
