Bobby Borg

Bobby Borg – Music Marketing for the DIY Musician

Bobby Borg

Welcome to Bobby Borg’s Music Marketing for the DIY Musician. In this video, Bobby gives you an outline of his entire course and tells you everything you’ll need to know to get the most out of it.

Course Overview

Lesson 1: Introduction Welcome to Bobby Borg’s Music Marketing for the DIY Musician. In this video, Bobby gives you an outline of his entire course and tells you everything you’ll need to know to get the most out of it. Lesson 2: What is Marketing? Expand Here, Bobby explains the term “marketing” and walks you…

Course Syllabus

Lesson 1: Introduction
Lesson 2: What is Marketing
Lesson 3: Why DIY
Lesson 4: Research & Goal Setting Introduction
Lesson 5: Vision
Lesson 6: S.W.O.T. Analysis
Lesson 7: Customer Analysis
Lesson 8: Competitor Analysis
Lesson 9: Testing & Feedback
Lesson 10: Deciding on Your Goals – The Smart Model
Lesson 11: Strategy Introduction
Lesson 12: Company Branding
Lesson 13: Product Branding
Lesson 14: Product Development
Lesson 15: Price
Lesson 16: Placement
Lesson 17: Promotion Introduction
Lesson 18: Publicity & Advertising
Lesson 19: Utilizing the Internet
Lesson 20: Marketing – Word of Mouth & Guerrilla Street
Lesson 21: Sponsorships & Radio Promotion
Lesson 22: Direct Marketing & Sales Promotions
Lesson 23: Assembling, Executing & Measuring Introduction
Lesson 24: Measuring
Lesson 25: Executive Summaries, Budgets, Schedules & More
Lesson 26: Execution Pt. 1 – Funding Your Projects
Lesson 27: Execution Pt. 3 – Going Through the Long Haul & Learning More About Marketing
Lesson 28: Final Words – Where & How to Learn More

Lesson 1:

Introduction

Welcome to Bobby Borg’s Music Marketing for the DIY Musician. In this video, Bobby gives you an outline of his entire course and tells you everything you’ll need to know to get the most out of it.

Welcome to Bobby Borg’s Music Marketing for the DIY Musician. In this video, Bobby gives you an outline of his entire course and tells you everything you’ll need to know to get the most out of it.

Lesson 2:

What is Marketing

Lesson 3:

Why DIY

Lesson 4:

Research & Goal Setting Introduction

Lesson 5:

Vision

Lesson 6:

S.W.O.T. Analysis

Lesson 7:

Customer Analysis

Lesson 8:

Competitor Analysis

Lesson 9:

Testing & Feedback

Lesson 10:

Deciding on Your Goals – The Smart Model

Lesson 11:

Strategy Introduction

Lesson 12:

Company Branding

Lesson 13:

Product Branding

Lesson 14:

Product Development

Lesson 15:

Price

Lesson 16:

Placement

Lesson 17:

Promotion Introduction

Lesson 18:

Publicity & Advertising

Lesson 19:

Utilizing the Internet

Lesson 20:

Marketing – Word of Mouth & Guerrilla Street

Lesson 21:

Sponsorships & Radio Promotion

Lesson 22:

Direct Marketing & Sales Promotions

Lesson 23:

Assembling, Executing & Measuring Introduction

Lesson 24:

Measuring

Lesson 25:

Executive Summaries, Budgets, Schedules & More

Lesson 26:

Execution Pt. 1 – Funding Your Projects

Lesson 27:

Execution Pt. 3 – Going Through the Long Haul & Learning More About Marketing

Lesson 28:

Final Words – Where & How to Learn More

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