Bobby Borg – Music Marketing for the DIY Musician
Welcome to Bobby Borg’s Music Marketing for the DIY Musician. In this video, Bobby gives you an outline of his entire course and tells you everything you’ll need to know to get the most out of it.
Course Overview
Lesson 1: Introduction Welcome to Bobby Borg’s Music Marketing for the DIY Musician. In this video, Bobby gives you an outline of his entire course and tells you everything you’ll need to know to get the most out of it. Lesson 2: What is Marketing? Expand Here, Bobby explains the term “marketing” and walks you…
Course Syllabus
Lesson 1:
Introduction
Welcome to Bobby Borg’s Music Marketing for the DIY Musician. In this video, Bobby gives you an outline of his entire course and tells you everything you’ll need to know to get the most out of it.
Welcome to Bobby Borg’s Music Marketing for the DIY Musician. In this video, Bobby gives you an outline of his entire course and tells you everything you’ll need to know to get the most out of it.
Lesson 2:
What is Marketing
Lesson 3:
Why DIY
Lesson 4:
Research & Goal Setting Introduction
Lesson 5:
Vision
Lesson 6:
S.W.O.T. Analysis
Lesson 7:
Customer Analysis
Lesson 8:
Competitor Analysis
Lesson 9:
Testing & Feedback
Lesson 10:
Deciding on Your Goals – The Smart Model
Lesson 11:
Strategy Introduction
Lesson 12:
Company Branding
Lesson 13:
Product Branding
Lesson 14:
Product Development
Lesson 15:
Price
Lesson 16:
Placement
Lesson 17:
Promotion Introduction
Lesson 18:
Publicity & Advertising
Lesson 19:
Utilizing the Internet
Lesson 20:
Marketing – Word of Mouth & Guerrilla Street
Lesson 21:
Sponsorships & Radio Promotion
Lesson 22:
Direct Marketing & Sales Promotions
Lesson 23:
Assembling, Executing & Measuring Introduction
Lesson 24:
Measuring
Lesson 25:
Executive Summaries, Budgets, Schedules & More
Lesson 26:
Execution Pt. 1 – Funding Your Projects
Lesson 27:
Execution Pt. 3 – Going Through the Long Haul & Learning More About Marketing
Lesson 28:
Final Words – Where & How to Learn More
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