FerroTV Shows
LA studio recording engineer and mixer. Author of 24 books and hundreds of articles on engineering, music the music biz and social media. Host of his podcast, Inner Circle, and founder of the enormously successful educational resource digital platform, BobbyOwsinski.com
In this On Location Bobby shares his diverse talents and the secrets to success in multiple arenas.
Key Takeaways:
- Bob Owsinski’s career success comes from being adaptable across roles (musician, engineer, producer, writer, digital marketer) and continually seeking new challenges.
- He credits much of his growth to learning from the people around him, emphasizing the value of surrounding yourself with smart, talented collaborators and mentors.
- His “three-pass method” (mind dump → refine → refine again) is a repeatable creative workflow he uses for both music and writing.
- Collaboration is central in the music business, and shared credits reflect how often great work is built by multiple contributors.
- His engineering mindset is rooted in musical outcomes: he focuses on arrangement and production goals, not just technical settings, and has developed strong troubleshooting skills over time.
- Strategically, he expanded into self-publishing and online courses to increase reach and diversify income, using digital marketing communities (launch clubs, masterminds) to keep improving.
- He values genuine, present, in-person interactions—networking and opportunities often come from real relationships and storytelling, not forced pitches.
