Bobby Borg – Music Marketing for the DIY Musician
Lesson 1: Introduction
Welcome to Bobby Borg's Music Marketing for the DIY Musician. In this video, Bobby gives you an outline of his entire course and tells you everything you'll need to know to get the most out of it.
Here, Bobby explains the term "marketing" and walks you through all the steps involved in successfully promoting your product.
Here, Bobby outlines the “Do It Yourself Process” and how you can implement it. After all, it’s the name of this course!
In the first official chapter of “Bobby Borg’s Music Marketing for the DIY Musician”, Bobby guides you to constructing your own marketing plan for success.
The destination will dictate the journey. Here, Bobby teaches you the first step in the “Research and Goal Setting” - writing a ‘vision paragraph.’
Here, Bobby outlines the second step in “Research and Goal Setting” - SWOT Analysis: Strengths, Weaknesses, Opportunities, Threats.
Know your audience and you will know how to market to them. This is the third step in “Research and Goal Setting.”
Don’t loose your business to a competitor. In the fourth step of “Research and Goal Setting,” you will learn how to identify and surpass your competition.
The road to success involves testing and feedback from others to continually improve. This is the fifth step of “Research and Goal Setting.”
No one goes from playing in their garage to Madison Square Garden overnight. In the final step of “Research and Goal Setting,” you will learn to set practical goals before attaining the final destination.
In the second chapter of “Bobby Borg’s Music Marketing for the DIY Musician” entitled ‘Strategy’ you will learn to think critically about formulating your complete marketing plan for success.
Branding a company and branding a product are two different things. In this first “Strategy” lesson you will learn the differences and the elements of a company’s brand.
In this second “Strategy” lesson, you will learn what makes a product’s brand.
After completing your company and product brands you will now put them into action in this final “Strategy” lesson.
Pricing is one of the first things one notices about a product. In this “Price” video, you will learn why its important to price correctly for both the product and the customer.
The “Placement” of a product involves: where your products go; who’s buying, licensing, and distributing them. Learn that and more in this lesson on “Placement.”
In the fourth chapter of “Bobby Borg’s Music Marketing for the DIY Musician” you will learn about “Promotion”: letting your audience know what you are doing as you complete your marketing plan.
Advertisements are omnipresent: social media, billboards, magazines, etc. In this first “Promotion” lesson, you will learn whether to earn or pay for them as well as the differences between each.
It can be your best friend or worst enemy. In this second “Promotion” lesson you will learn that the internet requires certain strategies and ways to effectively use them.
A recommendation from a friend is more powerful than from an advertisement. In this third “Promotion” lesson you will learn how to effectively utilize word-of-mouth and what a ‘street team’ can do for you.
Getting your song on the radio can be a very powerful tool for marketing. In this fourth “Promotion” lesson you will receive an insider guide on sponsorship and getting your song on the radio.
How do you directly reach your fans / consumers? Which ways are most effective? Bobby reveals the answers in this final “Promotion” lesson.
In this fifth chapter of “Bobby Borg’s Music Marketing for the DIY Musician” entitled “Assembling, Executing, and Measuring” you will learn: how to put things together; how you’re going to do them; how you’re going to measure results. These steps are a crucial part of your complete marketing plan for success.
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half” (John Wanamaker). Learn to avoid that mistake in this first lesson of “Assembling, Executing, and Measuring.”
If you want to know what an executive summary is - watch ‘Shark Tank.’ If you want to learn how to create an economical budget and efficient schedule - watch this second lesson of “Assembling, Executing, and Measuring.”
You won’t get far without gas in your car. In this three-part mini-series on “Assembling, Executing, and Measuring” you will learn to secure different methods of funding your projects.
Taking the bull by the horns’ and making things happen on your own is one way to advance your career. Another is to choose the right partner / band members and ensure no one works more than the other. Learn that and more in this three-part mini-series on “Assembling, Executing, and Measuring.”
Don’t look for deals; look for the right deals. Not everyone has your best interest in mind, so you need to navigate potential pitfalls. Learn how to do that in this final part of “Assembling, Executing, Measuring.”
Congratulations, you made it through the entire course! You now have the blueprint to create and implement your own highly effective marketing plan for success. Put these strategies into practice and ‘whatever you do, make sure you do it really well.’