CONCEPT TO COMPLETED PROJECT

I thought I’d add my two cents with the writers’ strike now behind us. Then, I thought, “Why would I write about something I have no first-hand knowledge of.” (It’s funny in today’s world; speaking about something you have no real insights on seems to be the norm.) However, I do get asked often, “What…

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YOUR NEW IDEA IS A COLLABORATION

Today’s smartphones didn’t just appear on the market and radically changed the world. Several instrumental developments had to happen prior. Actually, nothing just happens on its own. There is always a sequence of events before what is perceived as the major event. Whether it’s technology, medical advancement, music, story or film, they are all influenced…

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SMART DOESN’T EQUAL RIGHT

The other day, I somehow ended up in a “discussion” where everyone was blaming “millennials and GenZ” in one form or another for ruining everything this group of industry veterans held sacred. Claiming this next generation has distorted morals, no social skills, and no work ethic.  Listen, I grew up with hair down to the…

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FINDING THE RIGHT PATH

I have thirty years of experience working at the highest level of music and broadcast programming. Co-authored fifteen books on the creative use of technology in the music industry. I’ve written over a hundred blogs posted on Ferro City and social media. Completed seventy-plus One-on-One interviews and documentaries with industry legends and working professionals in…

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DISRUPTION… PICK A SIDE

In industry, there is something called “disruption.” Some companies go down because of disruption, and some companies thrive in disruption. It is called their AQ adaptability quotient. How well they adapt to disruption or change in their sector of an industry. Going back to normal will not happen. Normal is only relative to the present…

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Billy Webster: Composer & Musician

You know the phrase “nice guys finish last”? Well that is not the case with composer and musician Billy Webster. He is one of the industries nicest and most genuine. His journey has taken him from a singer in a Heavy Metal band in rural Pennsylvania to a NYC punk band performing at CBGBs. All…

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Alex Aurichio: Cinematographer/Storyteller

The learning never stops. Alex Aurichio began his film career while still in school working on major projects. He first set out to master camera as a Cinematographer. Then while adding to his storytelling abilities he saw the power of lighting as it related to setting the texture and atmosphere of a scene.  Those two…

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