YOUR NEW IDEA IS A COLLABORATION

Today’s smartphones didn’t just appear on the market and radically changed the world. Several instrumental developments had to happen prior. Actually, nothing just happens on its own. There is always a sequence of events before what is perceived as the major event. Whether it’s technology, medical advancement, music, story or film, they are all influenced…

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SMART DOESN’T EQUAL RIGHT

The other day, I somehow ended up in a “discussion” where everyone was blaming “millennials and GenZ” in one form or another for ruining everything this group of industry veterans held sacred. Claiming this next generation has distorted morals, no social skills, and no work ethic.  Listen, I grew up with hair down to the…

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FINDING THE RIGHT PATH

I have thirty years of experience working at the highest level of music and broadcast programming. Co-authored fifteen books on the creative use of technology in the music industry. I’ve written over a hundred blogs posted on Ferro City and social media. Completed seventy-plus One-on-One interviews and documentaries with industry legends and working professionals in…

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DISRUPTION… PICK A SIDE

In industry, there is something called “disruption.” Some companies go down because of disruption, and some companies thrive in disruption. It is called their AQ adaptability quotient. How well they adapt to disruption or change in their sector of an industry. Going back to normal will not happen. Normal is only relative to the present…

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TECHNOLOGY IS A “CONTENT” BREEDER.

If you go back through history, you will see a constant forward shift in technology and a dynamic shift in how creatives adapt and expand their creativity with this tech. Before the invention of the camera, the only way to capture a moment in time or the impression of something they saw was by capturing…

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PRODUCTION LESSONS LEARNED FROM AN NFL TEAM

Did you ever blow out the sound system at Carnegie Hall an hour before showtime? Did you ever Nova the lighting grid in the studio during a live broadcast? Have you ever wiped out all the drum tracks on a Steely Dan album before its release without backing it up? Did you ever pull the…

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A GATHERING OF PASSION AND TALENT  was invited to a gathering of indie film folks. The sponsors presented it as an industry networking mixer. A chance to meet others in the biz, expand your understanding of the opportunities in the biz and maybe attach to a project.  The challenging part of those opportunities is that…

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AI ISN’T STEALING YOUR GIG … NOT ADJUSTING IS! 

Freaking out over a new tech like AI isn’t a new experience. Because change has been part of a creative’s life forever. The threat of AI taking over the whole world or replacing all of our jobs is ridiculous. AI is an awe-inspiring technology. As with all new tech, it comes with the fear of…

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DIG DEEP TO FIND CAREER OPPORTUNIES

We all know the word, collaboration. We all agree collaboration yields the best projects/products. I have written and lectured a ton about finding backdoors into the industry to meet people to collaborate with and learn from. When you’re leaving a concert or theater play, stop by the sound, lighting video console, and congratulate them on…

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IT’S TIME TO QUIT!

When do you know it is time to quit trying and move on. When is it the right time to jump from the gig you’re presently on to something else?Maybe it’s time to move to something other than the gigs you’ve been doing?Or maybe it’s time to quit and find a new career. Have you…

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