Josh Bess – Music for a Car Commercial

How do you end up making music for a car commercial? Here, Josh reveals how he landed the job and his experience working it.

Sometimes you need to juggle different parts towards reaching your goal. Here, Josh shares insight into the process of coordinating with the video company and getting final approval for the music.

Tempo helps sets the right tone for a commercial. Here, Josh explains how he chose the tempo for the car commercial.

Is it better to mix and master the music before turning it in? Josh reveals what he did for the car commercial.

Do you have some music you’d like to put to use for a video project? Here, Josh offers you some advice on how to best accomplish that.

Here, Josh discusses the “Serum” track as well as the EXHALE vocal synth he used on the track.

Here, Josh shares with you some of the samples he used in making the music.

Sound effects can help enhance music or a video. Here, Josh tells you about the sound effects he used and where he got them.

One of the most powerful things about music is the ability to elicit emotion. Here in this final video Josh offers his insight on using music to instill emotion. Enjoy!